What is returned when an analyst not in the marketing group queries the email_ltv view?

When an analyst not in the marketing group queries the email_ltv view, the correct outcome is that the email and ltv columns will be returned; however, the email column will contain the string "REDACTED" in each row. This behavior is typical in data governance and privacy practices, where sensitive information should be masked or obfuscated for users without the necessary permissions to view it fully.

In this scenario, revealing the actual email addresses to individuals outside the marketing group would violate privacy protocols. As a result, the view is designed to provide access to the relevant data (ltv values) while protecting user privacy by replacing the actual email addresses with a predetermined string that indicates the data has been redacted. This approach ensures that while some insights can still be derived from the view, the sensitive information (email addresses) is not disclosed.

Other potential outcomes, such as returning columns with null values or user_ltv values, would not fulfill this requirement for data protection and would not align with best practices regarding data access control. Therefore, the design of the email_ltv view adheres to privacy standards by ensuring redacted data is returned for analysts without the appropriate access rights.